Q2: How does your media product represent particular social groups?

In our opening sequence we focused on the representation of drug users and British teenagers. We largely conformed to stereotypes, however some things were challenged in our opening.

Drug Use:

To show how we represented drug use in our main character Zach, I have created a character profile:

Age:

Age was a hugely significant representation for us to focus on. This was because our target audience is largely teenagers and young adults. Therefore it was vital we didn't portray teenagers in a condescending way and showed something they can identify with. At various points in our film opening the representation of teenagers conforms to that which is commonly seen. As you can see from the examples below: 

'Superbad' party scene

'The eZ Life party scene

We also represented a middle aged male in our film opening. To make it as obvious as possible that the character was a news reader we decided to conform with the archetypal news reader. An example of this can be seen below:

Archetypal Male news reader

Male news reader in 'The eZ Life'

In conclusion in terms of age we generally conformed to stereotypes. In some cases such as the news reader we used archetypes to make the character's role obvious.